{"id":104,"date":"2022-11-18T10:37:00","date_gmt":"2022-11-18T09:37:00","guid":{"rendered":"http:\/\/www.solodoor.cz\/?page_id=104"},"modified":"2022-12-13T13:54:51","modified_gmt":"2022-12-13T12:54:51","slug":"strategie-spolecnosti","status":"publish","type":"page","link":"https:\/\/www.solodoor.cz\/cs\/o-spolecnosti\/strategie-spolecnosti\/","title":{"rendered":"Strategie spole\u010dnosti"},"content":{"rendered":"<p>Dlouhodob\u00fdm z\u00e1m\u011brem spole\u010dnosti nen\u00ed navy\u0161ovat objem vyr\u00e1b\u011bn\u00e9 produkce levn\u00fdmi v\u00fdrobky, ani p\u0159esouvat obchodn\u00ed aktivity do segmentu luxusn\u00edch dve\u0159\u00ed, ale pos\u00edlovat pozice ve st\u0159edn\u00edm cenov\u00e9m segmentu zam\u011b\u0159en\u00e9m prim\u00e1rn\u011b na neust\u00e1le posiluj\u00edc\u00ed nab\u00eddku atraktivn\u00edch CPL a SOLO 3D povrch\u016f dopln\u011bn\u00fdch nov\u00fdmi lakovan\u00fdmi povrchy pro n\u00e1ro\u010dn\u011bj\u0161\u00ed z\u00e1kazn\u00edky.<\/p>\n<p>Na\u0161ich dlouhodob\u00fdch c\u00edl\u016f chceme dos\u00e1hnout zejm\u00e9na maxim\u00e1ln\u00edm vyu\u017eit\u00edm inova\u010dn\u00edho potenci\u00e1lu na\u0161ich zam\u011bstnanc\u016f, a to jak v oblasti neust\u00e1l\u00e9 inovace designu a u\u017eitn\u00fdch vlastnost\u00ed na\u0161ich v\u00fdrobk\u016f, tak v oblasti inovac\u00ed na\u0161ich marketingov\u00fdch a obchodn\u00edch postup\u016f. V<strong>e\u0161ker\u00e9 sv\u00e9 aktivity sm\u011b\u0159ujeme k tomu st\u00e1t se leaderem v oblasti v\u00fdrobkov\u00fdch inovac\u00ed a inovac\u00ed obchodn\u00edch postup\u016f mezi \u010desk\u00fdmi v\u00fdrobci interi\u00e9rov\u00fdch dve\u0159\u00ed a z\u00e1rubn\u00ed.<\/strong><\/p>\n<p>Jsme spole\u010dnost\u00ed, kter\u00e1 se dlouhodob\u011b zam\u011b\u0159uje na \u0161irok\u00e9 portfolio z\u00e1kazn\u00edk\u016f, a tento sm\u011br nad\u00e1le rozv\u00edj\u00edme. Na\u0161\u00ed cestou nen\u00ed specializace na jeden prodejn\u00ed kan\u00e1l. <strong>Ve\u0161ker\u00e9 na\u0161e \u00fasil\u00ed sm\u011b\u0159ujeme a nad\u00e1le budeme sm\u011b\u0159ovat k\u00a0tomu, abychom byli spolehliv\u00fdm dodavatelem z\u00e1kazn\u00edk\u016f ze segmentu DIY, specializovan\u00fdch velkoobchod\u016f i maloobchodn\u00edch s\u00edt\u00ed a developersk\u00fdch projekt\u016f.<\/strong> Z\u00e1kazn\u00edk\u016fm z jednotliv\u00fdch tr\u017en\u00edch segment\u016f p\u0159itom chceme nab\u00edzet \u0159e\u0161en\u00ed maxim\u00e1ln\u011b vhodn\u00e1 pro ka\u017edou z t\u011bchto oblast\u00ed trhu a podle specifik ka\u017ed\u00e9ho z t\u011bchto prodejn\u00edch kan\u00e1l\u016f vhodn\u011b diverzifikovat tam nab\u00edzen\u00e9 v\u00fdrobkov\u00e9 portfolio. Tomuto postupn\u011b p\u0159izp\u016fsobujeme nejenom aktivity v oblasti v\u00fdvoje nov\u00fdch v\u00fdrobk\u016f, ale tak\u00e9 diverzifikujeme marketingov\u00e9 aktivity spojen\u00e9 s prodejem v\u00fdrobk\u016f SOLODOOR v ka\u017ed\u00e9m jednotliv\u00e9m prodejn\u00edm kan\u00e1lu. Strategick\u00fdm z\u00e1m\u011brem spole\u010dnosti je vybudovat siln\u00fd prodejn\u00ed segment p\u0159\u00edm\u00fdch dod\u00e1vek do developersk\u00fdch projekt\u016f, kter\u00fdch se v uplynul\u00fdch letech SOLODOOR z\u00fa\u010dastnil pouze nep\u0159\u00edmo prost\u0159ednictv\u00edm sv\u00fdch obchodn\u00edch partner\u016f. Dal\u0161\u00edm strategick\u00fdm z\u00e1m\u011brem pro zm\u00edn\u011bn\u00e9 obdob\u00ed je dal\u0161\u00ed roz\u0161i\u0159ov\u00e1n\u00ed franchisingov\u00fdch prodejen zejm\u00e9na do krajsk\u00fdch m\u011bst.<\/p>\n<p>Kl\u00ed\u010dovou \u010d\u00e1st\u00ed strategie spole\u010dnosti je posilov\u00e1n\u00ed zna\u010dky SOLODOOR . Zn\u00e1most zna\u010dky SOLODOOR je spole\u010dn\u011b s\u00a0neust\u00e1lou inovac\u00ed na\u0161ich v\u00fdrobk\u016f a zvy\u0161ov\u00e1n\u00edm jejich kvality kl\u00ed\u010dov\u00fdm p\u0159edpokladem pro dal\u0161\u00ed pos\u00edlen\u00ed pozice na trhu interi\u00e9rov\u00fdch dve\u0159\u00ed a z\u00e1rubn\u00ed. C\u00edlovou skupinou pro pos\u00edlen\u00ed zn\u00e1mosti zna\u010dky SOLODOOR jsou p\u0159itom zejm\u00e9na fin\u00e1ln\u00ed z\u00e1kazn\u00edci. S\u00a0p\u0159ihl\u00e9dnut\u00edm k\u00a0aktu\u00e1ln\u00edm trend\u016fm v\u00a0oblasti marketingu budeme maxim\u00e1ln\u00ed d\u016fraz kl\u00e1st zejm\u00e9na na pos\u00edlen\u00ed neust\u00e1le se rozv\u00edjej\u00edc\u00edch nov\u00fdch forem internetov\u00e9ho marketingu a sou\u010dasn\u011b zkvalitn\u011bn\u00ed materi\u00e1l\u016f pro p\u0159\u00edmou podporu prodeje (katalogy, produktov\u00e9 listy, argument\u00e1\u0159e, produktov\u00e1 a mont\u00e1\u017en\u00ed videa).<\/p>\n<p>P\u0159i zav\u00e1d\u011bn\u00ed nov\u00fdch v\u00fdrobk\u016f do portfolia spole\u010dnosti je v\u017edy p\u0159ihl\u00ed\u017eeno na platnou legislativu a na celkov\u00e9 dopady do oblasti \u017eivotn\u00edho prost\u0159ed\u00ed.<\/p>\n<p><strong>Sou\u010d\u00e1st\u00ed strategie spole\u010dnosti je neust\u00e1l\u00e9 zvy\u0161ov\u00e1n\u00ed kvality poskytovan\u00fdch slu\u017eeb, sni\u017eov\u00e1n\u00ed dopad\u016f na \u017eivotn\u00ed prost\u0159ed\u00ed a prevence zne\u010di\u0161\u0165ov\u00e1n\u00ed, a proto se veden\u00ed spole\u010dnosti rozhodlo zdokonalovat integrovan\u00fd syst\u00e9m \u0159\u00edzen\u00ed podle norem \u0159ady \u010cSN EN ISO 9001:2016 a \u010cSN EN ISO 14001:2016.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Martin Dozr\u00e1l<\/strong><\/p>\n<p>gener\u00e1ln\u00ed \u0159editel SOLODOOR a.s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dlouhodob\u00fdm z\u00e1m\u011brem spole\u010dnosti nen\u00ed navy\u0161ovat objem vyr\u00e1b\u011bn\u00e9 produkce levn\u00fdmi v\u00fdrobky, ani p\u0159esouvat obchodn\u00ed aktivity do segmentu luxusn\u00edch dve\u0159\u00ed, ale pos\u00edlovat pozice ve st\u0159edn\u00edm cenov\u00e9m segmentu zam\u011b\u0159en\u00e9m prim\u00e1rn\u011b na neust\u00e1le posiluj\u00edc\u00ed nab\u00eddku atraktivn\u00edch CPL a SOLO 3D povrch\u016f dopln\u011bn\u00fdch nov\u00fdmi lakovan\u00fdmi povrchy pro n\u00e1ro\u010dn\u011bj\u0161\u00ed z\u00e1kazn\u00edky. Na\u0161ich dlouhodob\u00fdch c\u00edl\u016f chceme dos\u00e1hnout zejm\u00e9na maxim\u00e1ln\u00edm vyu\u017eit\u00edm inova\u010dn\u00edho potenci\u00e1lu na\u0161ich&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":98,"menu_order":12,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-104","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Dlouhodob\u00fdm z\u00e1m\u011brem spole\u010dnosti nen\u00ed navy\u0161ovat objem vyr\u00e1b\u011bn\u00e9 produkce levn\u00fdmi v\u00fdrobky, ani p\u0159esouvat obchodn\u00ed aktivity do segmentu luxusn\u00edch dve\u0159\u00ed, ale pos\u00edlovat pozice ve st\u0159edn\u00edm cenov\u00e9m segmentu zam\u011b\u0159en\u00e9m prim\u00e1rn\u011b na neust\u00e1le posiluj\u00edc\u00ed nab\u00eddku atraktivn\u00edch CPL a SOLO 3D povrch\u016f dopln\u011bn\u00fdch nov\u00fdmi lakovan\u00fdmi povrchy pro n\u00e1ro\u010dn\u011bj\u0161\u00ed z\u00e1kazn\u00edky. 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